You’ve taking the plunge and followed our advice on why you should use WordPress for your business website . You’ve got WordPress installed, theme configured and you’re starting to generate the much needed content. You now want to take your website to the next level and you want to generate the traffic and ease the administration effort required.
One of the very many benefits of using WordPress for your company website is that it is very easy to use plugin system. The most difficult part of of using the WordPress plugin system is deciding which plugin to use. We’ve compiled a list of the top 10 plugins who should install on your website to reduce the administrative effort required to maximise your results.
Unfortunately, increasing popularity of your website also increases the risk of attracting the attention of the unscrupulous organisations who want to spam you with all sorts of rubbish. Fortunately, due to the fact that many of these organizations and individuals out there, don’t know really know what they’re doing they are really easy to foil. Simply implementing these 3 plugins will automatically reduce the administrative burden of dealing with the spammers.
Comment spam and contact form spam will more than likely increase as your site traffic improves. This will consume your time if you don’t address it from the beginning. Fortunately, this is easily addressed by installing and registering Akismet . This plugin checks your comments against the Akismet Web service to see if they look like spam or not and lets you review the spam it catches under your blog’s “Comments” admin screen.
Referrer spam is a big problem when you want to analyse your website traffic in Google Analytics . It can really distort your results and may give the impression your site is doing a lot better than it really is. In some cases it can also affect the actual performance of your site.
Installing Stop Web Crawlers dramatically reduces its effects and saves you a whole lot of time! This blocks semalt.com, buttons-for-website.com and others with a 403 Forbidden message so that they no longer show up in your Google Analytics stats.
You’ll want users to leave comments and to improve traffic to your site, by leaving comments on other websites,you’ll want to protect against comment spam and build a community. With Disqus you’ll be able to do all and potentially generate revenue from this effort.
Search Engine Optimization (SEO)
WordPress comes with a lot of SEO out of the box and in fact if you didn’t install any plugins at all your site will do just fine. Provided you follow standard digital marketing techniques. However, we do recommend that in order to maximise the your SEO efforts and reduce the effort is to install the following plugins:
If you are new to writing effective content and need a helping hand as you progress along your digital marketing journey the Yoast SEO plugin offers just that! We recommend just installing the free service for at least the first year or two of your website. What you’ll learn from this plugin in that time is invaluable and it will better prepare you for when you actively engage with the Yoast or any other digital marketing team later.
The Yoast team also offer a number of courses you can take to improve your understanding of not only SEO but digital marketing in general.
The main benefits of this plugin are :
- Easy and simple linking of your Google Analytics ID
- Creation of Google XML SiteMaps for submission
- Connecting all your social media accounts
- Creating templates for your all your Meta tags and titles
One of the essential aspects of any website is to offer the ability for customers to download material from your website. i.e. PDF brochures, Books, Software etc.
Easy way to manage downloads in WordPress. Enables you to place download links within Blog Posts and Pages.
- Automatic or manual download links display
- Select post types where Download Attachments should be used
- Select list or table display style
- Downloads count
- Advanced attachments sorting
- Drag & drop files ordering
- Based on Media Library attachments
- Easy customisation of Frontend & Backend display
- Pretty URLs for download links
WordPress JetPack isn’t just one plugin, it’s a whole suit of really useful tools you can use to truly optimize your site! Even if you don’t install any of the other plugins we recommend, you just need to ensure you install this one! It offers a whole host of tools and features to enable you to:
Traffic Growth & Insights
Jetpack tells you how many visits your site gets and helps you get more traffic with tools like Related Posts, Publicize, Enhanced Distribution, and Sharing.
Jetpack protects your site against brute force attacks and unauthorised logins. We also monitor your site for downtime and keep your plugins updated.
Jetpack automatically optimizes and speeds up images using the global WordPress.com content delivery network. This saves you hosting costs by reducing bandwidth.
With Jetpack comes a centralized dashboard on WordPress.com. Manage plugins and menus, publish posts, and view enhanced site stats for all of your sites.