Fill your pipeline with new prospects already looking for your product or service
- Current Performance – Extensive review across all digital channels, including direct communication with the business/sales teams.
- Competitor Analysis – Exploring the strengths and weaknesses of the direct and indirect competition, whilst implementing digital benchmarking.
- Market Segmentation – Profiling your target audience and digital behaviour
- Demand Analysis -What are users searching for, where/when are they looking? And where are the gaps in terms of your business positioning.
- Digital Objectives – The development of tangible, realistic objectives that can be measured on an on-going basis.
- Strategies – The development of targeted strategies for each of your market segments.
- Implementation Plan – Mapping out the activity that delivers on the strategy.