What is a Content Management System

In the early days of the web a Content Management System typically helped organisations to manage and publish text-based content to their website and blogs. Most Content Management Systems (CMS) systems were more or less explicitly tied for the most part directly to the organisations web presence. However, with the rapid evolution of the internet and the need for organisations to publish and manage content to multiple platforms and services to manage engagement with a number of different types of customers, partners, employees and stakeholders and to measure the levels of engagement.

The primary goal of a CMS is to assist organisations to manage digital content across multiple platforms and channels.

Different teams across an organisation can use a CMS to create, edit, organise, and publish content, because It acts as a centralised system to store content and provide automated processes for collaborative digital content creation and management using defined workflows. Different privileges and responsibilities can be provided to individuals based on roles and processes they need to perform.

A CMS enables teams to create and manage digital content with minimal technical overhead, enabling them to focus on content iwithout deep technical knowledge of HTML, CSS or other digital markup languages, enabling organisations to manage and distribute their content without investing in a full-time content development team.

Types of Content Management Systems

Coupled CMS

A coupled CMS is often referred to as a traditional CMS. It offers a fully accessible back end that connects to and modifies a website’s database and publishes content to a styled front end. Typical examples of this implementation are popular applications like WordPress, Drupal etc.

A coupled CMS is an all-in-one solution that often requires dedicated web hosting to run. Although web hosting is relatively inexpensive, it’s important to remember that a CMS requires installing and maintaining specific technologies to make the software functional.

A coupled CMS will likely require that an administrator set it up and configure the system installation for ongoing use. Often it is very difficult to migrate your websites etc away from these systems once you’ve made the original commitment.


A SaaS CMS is also a complete, end-to-end solution, but unlike coupled CMS, SaaS CMS is hosted in the cloud. Which means that it requires no actual setup, installation, or preconfigured web hosting.

A SaaS-based CMS is an excellent solution for companies who need a straightforward web presence, as it offers all the capabilities without any of the server or web-hosting overhead. It enables all kinds of users to quickly create websites, manage the content, and distribute it through digital channels.

Decoupled CMS

In a decoupled CMS, the presentation part of the website is “decoupled” from the back end. The delivery system sits between the presentation of the website and accesses the back end through an application programming interface (API).

A decoupled CMS is an advanced solution that offers greater flexibility to interact with the content created in the back end. For example, suppose an organization wants to use its library of content for a new purpose, such as mobile applications. In that case, a decoupled CMS is an appealing solution because it supports multiple, adaptable applications on the front end while keeping your content and information consistent in the back end.

Headless CMS

A headless CMS has only a back-end system that accesses a database and stores content with a custom-built, front-end web application. It offers greater flexibility than a decoupled CMS, but it also requires considerably more work than any other option. A headless CMS also usually requires a developer to design, create, and connect a front-end application.

A headless CMS is a good solution for organisations that need complete control and flexibility over how their content is accessed. It provides content storage and organisational capabilities while allowing for a custom application on the front end—whether a website, a mobile app, or some other front end.