What is digital marketing ?

Digital Marketing is a term that is banded about quite often these days, too many it seems to be quite closely associated with Search Engine Optimisation (SEO) and Pay Per Click (PPC) and so many people might believe that, that is all there is too it!


The reality is, there is a lot more to digital marketing, than just setting a budget and creating a Google Adwords campaign.


The truth is, the internet has become a very crowded market place. Online advertising has been growing steadily since 2008 and anyone who’s anybody has been creating their own websites to sell products on the internet.


The Queen of England, Dalai Lama and even the Pope are all their own websites and are vying for business and competing with the likes of Coca Cola, Wrigleys, Pampers and any number of bigger name brands. To add to this mix we have literally have millions of smaller companies all trying to compete to sell products.


It’s a fallacy that all you need to do to sell products, is start a website. The main reason for the complication when trying to attract customers, is that they are making use of a myriad of different devices everyday i.e. Mobile Phones, Tablets, Laptops etc.


At it’s core Digital Marketing is the strategies organisations implement making use of digital platforms to attract, educate, engage and convert prospects to customers. Digital Marketing does not replace what is deemed as traditional marketing, on the contrary it only further enhances and builds upon the foundations laid by existing marketing strategies.


digital marketing

Marketing Mix


The marketing Mix consists of the 4 P’s :

  • Product
  • Place
  • Price
  • Promotion


Core focus of the marketing mix :


Put the right product in the right place, at the right price at the right time.


Digital marketing extends this focus as


The pratice of promoting products using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.


A typical digital marketing strategy will comprise of any number of the following:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Influencer Marketing
  • Content Automation
  • Campaign Marketing
  • E-commerce Marketing
  • Social Media Marketing
  • Social Media Optimization
  • Email Marketing
  • Display Advertising
  • e-books
  • Gamification
  • Text Message Marketing


In order to be able to achieve any success with a Digital Marketing campaign, you will need to ensure you already have a comprehensive marketing plan which is based on detailed market research and the collation of data. It is the data that will be use to build your digital marketing plan.


The most fundamental of digital marketing should comprise of :


  • Business evaluation
  • Customer identification
  • Platform Selection
  • SMART Goals
  • Budget
  • Engagement
  • Result evaluation

The key to effective digital marketing is to work in short iterative cycles and constantly evaluating the data and results, to ensure that your campaign is delivering the results expected i.e. benchmarking to compare where you are now to where you need to be in the future.

Digital Marketing Agency

Digital marketing agencies are a great way to help you organise and implement a strategy that will work for your business. At Three Nine Consulting, we treat every brand completely uniquely, with no two strategies being the same. We’ll help you to boil your brand to it’s essence, then shape and mould it’s digital presence then craft it to generate a bursting pipeline of leads.

We have to skills and resources to help with basics from setting up and configuring your wordpress website to devising your content marketing strategy and all the to Conversion Rate Optimization. We’ll stop short calling ourselves a one stop shop, but what we do, do we do really, really well!

Gary Woodfine

Founder & CTO of threenine.co.uk. Experienced full stack software developer well versed in delivering web & mobile applications utilizing cloud architectures. Areas of speciality include cross platform development in .net , PHP, JavaScript.

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