Why you should use WordPress for your blog

One of the most daunting aspects most people experience when starting plan or starting a new business website or blog. Is how do you go about doing it ?

This is especially true, when you’re not that technically empowered!

If you are in this demographic, the good news is you are not alone and I can assure you that a large proportion of the most successful bloggers out there were also in your shoes when they got started.

The other surprising point you’ll find is that probably the majority of all successful bloggers all started of using and many have continued to use WordPress as thier platform of choice.

In fact, even Tim Ferriss author of the The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, emphasises how fundamental to his many business ideas and ventures the WordPress platform is.

On his podcast, the Tim Ferriss show, he also repeatedly states that whether you’re starting a new business or even want to revamp your existing business website you should look no further than WordPress as platform to build your website or blog.

The WordPress platform was originally released as a free open source Content Management System (CMS) in 2003, and has steadily grown to the number 1 CMS for business websites.

There are a number of reasons why it is the first choice and so many business use this simple yet powerful tool to grow their business.

 WordPress is free.

Yes, you did read that right, it’s absolutely free to use. Meaning you don’t need to pay anyone any money at all to use WordPress. Not only that the people behind WordPress are committed to keeping it free to use.   On top of that, WordPress is also open source. This means that you can improve or alter the source code to create the right site for your needs.

There are thousands of designers, developers and enthusiasts out there to help if you get stuck. Help is just a Google or Bing search away. All the resources to help support you and teach you for the most part will also be absolutely free too!

Easy to setup

WordPress is unbelievably easy to set up and get running. In fact most hosting companies usually have a one click install button to get it up and running.  

In 99% of the cases there are usually only 3-5 questions you’ll need to answer about your site like URL, Description, Email ,UserName and Password for the admin user, and in seconds after that you’ll have a fully fledged CMS and website set up ready for action.

Most good hosting companies provide hosting for WordPress via CPanel, which usually enables 1-Click install

WordPress is SEO ready

WordPress comes with most of the Technical SEO requirements for websites already built in. Which requires you to do very little in terms of configuration to ensure that your blog will be SEO compliant.

WordPress is also very easily extensible when it comes to further optimizations. There are literally hundreds of free plugins available providing richer SEO optimizations. However, for the most part, these are not totally necessary. Your blog should be able to rank on SERP (Search Engine Results Pages) with very little tinkering required.

Powerful from the start

WordPress is ready to use, right after install! There is no need for any further configuration. It also comes prepacked with all the essentials you need for a standard website.

  • Publishing Tools
  • Comments
  • User Login
  • SEO
  • RSS feeds
  • Version Control
  • Media Management
  • Multilingual

WordPress.org has a complete list of features I encourage you to check them out.

Flexible

Once you’ve got your basic site set up, and you’re gaining some traffic and your requirements for your website increase,  WordPress is flexible and scalable enough to cope. You’ll also never be short of experts to help, as there are literally 1,000,000’s of WordPress experts available all within reasonable cost.  The WordPress plugin system is really easy to use and you’ll be able to install and use features in seconds.

Safe and Secure

Due to it popularity on the web, WordPress is obviously a target for hackers and because of this WordPress constantly updates its software to prevent attacks. In fact, WordPress has an automatic update feature ever since the release of version 3.7.

Thousands of professionally designed themes

There is a large community of web designers and developers who are focused on developing and creating themes for WordPress releasing many of them available for free.

WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer.

It’s worth taking the time to check out the themes available on Themeforest.net , many of the themes will enable you to get up and running with a beautifully designed website in a matter of minutes.

In fact the theme used on this website was purchased from Themeforest.net , and we were up and running and posting our first blog post in under 30 minutes.

WordPress is ready for the mobile web

If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.

Free Desktop and Mobile Publishing Apps

Probably my favourite aspect of the WordPress platform are the Free Desktop and Mobile Publishing applications, which enable the publishing, editing and managing your website or blog from any device without even to login to your website!

These make managing your blog extremely easy and simple from anywhere.

Personally, I have the applications installed on my Phones, Tablets and Laptops. This enables me to write, edit and publish blog posts wherever & whenever the mood strikes.

But thats not all!

The applications also enable me to check and monitor statistics and analytics aspects of my blog. Moderate and monitor comments, edit pages, media files and menus.

In fact, I would have to say I make use of the WordPress applications daily to manage my blogs. They are a crucial component of my arsenal.

Summary

WordPress is a simple and easy to use platform enabling you to quickly and easily set-up and manage your internet business. It is a trusted platform for over 30% of the world’s websites.  It has a large community of support businesses and a very large community of users.  It’s simple enough to start your business and scalable enough to grow as your business grows.

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Gary Woodfine

Helps businesses by improving their technical proficiencies and eliminating waste from the software development pipelines.

A unique background as business owner, marketing, software development and business development ensures that he can offer the optimum business consultancy services across a wide spectrum of business challenges.
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